Luke Johnson

Cranbrook Realtors

Cell: (248) 417-0630

[email protected]

33687 Woodward Birmingham, mi 48009

Real Estate News

Making Ethics Important

In last week's column we emphasized the distinction between ethics as a body of rules and principles and being ethical as a disposition to conform to those rules and principles. We noted that it is certainly possible to teach someone ethics, but it is a different task to lead someone to be ethical -- to internalize those principles and to be guided by them....Read More

Smart Homes: Backed-Up Your Fridge Lately?

Soon it will be hard to buy an appliance that doesn't incorporate smart technology, but integrating appliances and systems may remain a challenge for a while. PJ Wade explores what you need to know about smart home technology....Read More

The secret to growing your business 10x in one year

To have a successful real estate business, you must establish yourself as a niche real estate service provider. In fact, focusing on a micro-niche is the best way to guarantee referrals and double your sales in 12 months. Here's how to do just that....Read More

3 ways agents can become the ‘digital mayor’ for their neighborhood

Meet three agents who are killin' it in everything from local content marketing to social media influencing and everything in between. Learn how they leverage video, Instagram, landing pages and more to rake in the business without old-school brand promotion....Read More

Real estate guru who defrauded investors to bankroll slasher flick and fleet of Ferraris found guilty

Following three days of deliberation, Koerber, who at one time held $7,000 real estate seminars, was found guilty on 15 counts of fraud....Read More

Amazon unveils new Echo devices, Alexa microwave

Your might soon be hearing a lot more from Alexa around your house. On Thursday, Amazon unveiled a range of new and redesigned smart home gadgets with its popular virtual voice assistant....Read More

Real estate photographer sues Zillow for copyright infringement

A California photographer of high-end properties says his contract with agents is 'not transferrable and prohibits third party use without permission.' Zillow says his claims are without merit....Read More

Preview: Exclusive video interview with NYC brokerage leaders

Bess Freedman, co-president of Brown Harris Stevens; Clelia Peters, president of Warburg Realty and co-founder of MetaProp; and Steven James, CEO of Douglas Elliman New York will be interviewed by RealScout CEO Andrew Flachner about their new joint-effort, the Buyer Graph. ...Read More

The Real Word: What does the ‘PayPal Mafia’ mean for agents?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, they’ll discuss the 'PayPal Mafia,' a supergroup of investors who are setting the tech tone in real estate, and what it means for agents. ...Read More

Howard Hanna acquires Allen Tate Companies to form mid-Atlantic real estate giant

Howard Hanna Real Estate Services is acquiring Allen Tate Companies to create a powerhouse real estate force in the Mid-Atlantic and Eastern United States....Read More

MailChimp launches direct mail beta, admits print’s not dead

Mailchimp is in beta with a direct mailing feature. Using the company's similar email template builder user interface, Mailchimp users can upload logos, custom imagery and messaging and easily control their budgets. ...Read More

Mortgage rates rise for 4th consecutive week

The 30-year-fixed mortgage rate averaged 4.65 percent this week, the highest since May, according to Freddie Mac’s most recent Primary Mortgage Market Survey....Read More